Jan van Gerven - Board - VICV

VICV is the networking platform for entrepreneurs in the Valkenswaard region. An association that connects, strengthens, and innovates, always with its members as its starting point. When VICV wanted to professionalize its image and communication, it found itself at a crossroads. Explose helped them determine the right direction: with a new direction, clear positioning, and a visual identity that reflects who they are and want to be.

Our collaboration with Explose didn't come out of the blue. As an association, we operate on the principle of working with our own members, as long as quality is guaranteed. But in this case, it was about more than that. We were at a roundabout, with multiple exits. The trick was choosing the right one. And for that, we needed the Explose team.

The collaboration was pleasant and well-thought-out. We worked with a project group from VICV, and a good balance emerged between creativity and realism. This balance created momentum and broad support. Bart was persuasive without being pushy. It worked.

What sticks in my mind? The General Members' Meeting where Bart presented the results. Everything clicked there. You immediately felt: this is supported. It's not only beautiful, it also aligns with who we are as VICV.

The new website and look give our association exactly what we needed: a fresh, professional foundation for the future. This allows us to rejuvenate, innovate, and simultaneously demonstrate what we stand for.

Explose, congratulations on your 25th anniversary. Thank you for your vision, energy, and ability to truly understand an association.

Jan van Gerven

Management