Joop Wijnen - Director/Owner - Gebr. Wijnen Installations

Gebr. Wijnen Installaties is an established name in installation technology. With years of experience and a down-to-earth approach, the company creates sustainable and reliable solutions. Since 2008, Explose has supported them in a brand renewal that both honors the past and embraces the future, from strategy to style, from logo to image.

We were in the midst of transitioning from a family business to an organization with broader reach. This required a visual and content overhaul, but one that suited us. No bells and whistles, just clarity and modernity.

Explose flawlessly struck that balance. Even during our first conversations, their approach was striking: open, honest, and thoughtful. They listened carefully to our background, our working methods, and what we value. This resulted in a positioning that didn't feel forced, but rather familiar.

What followed was a corporate identity that's perfect down to the last detail. A new logo, fresh colors, a new tone of voice, and above all: a story we're proud to tell. Everything feels like a logical next step, not a departure from the past.

From the start, working with Explose felt like working with familiar faces. No distance, no marketing jargon, just people who, like us, love their work and strive for quality.

Congratulations on your 25th anniversary, Explose! You've been a reliable partner for years, and we hope to continue to be so for a long time to come.

Joop Wijnen

Director / Owner