Niels Ferguson - Managing Director - ProCleanroom

ProCleanroom designs, manufactures, installs, and validates mobile cleanrooms and laminar flow units, serving clients in technology, research, and high-tech sectors. When ProCleanroom wanted to grow and better position itself in the market in 2016, they asked the agency Explose to help with branding and image. This provided exactly the boost the company needed for further growth.

It's been nine years since we first sat down. At that point, ProCleanroom had already grown beyond what our appearance and brand reflected. We needed branding that reflected who we were and offered space for what we wanted to become. In Explose, we saw a proactive, no-nonsense local partner with a strong reputation.

The collaboration was inspiring from the start. It felt like a partnership: brainstorming together, challenging each other, understanding our company and ProCleanroom's promise, and translating it into something powerful. Ultimately, this approach yielded more than just a visual overhaul, but a brand that truly resonated.

The branding launch is what stuck with me the most. That moment of presentation felt nerve-wracking, but it all clicked instantly. Everything was perfect: color, shape, tone, identity. Exactly what you hope to see after an intensive process.

Since then, ProCleanroom has become more professional in the market than ever before. The new branding gave us wings. We saw growth: with customers, suppliers, and internally. It's no wonder we won an FD Gazelle award in Amsterdam two years in a row, something we're incredibly proud of.

For me, Explose is characterized by drive, decisiveness, and a clear, no-nonsense approach. Always approachable and full of energy. And what I'll never forget: the photoshoot at our location. It was both beautiful and hilarious. We gathered fantastic material for brochures, the website, and visuals. But above all, we had a blast.

Explose, congratulations on your 25th anniversary! Thank you for your creativity, dedication, and for sharpening our brand.

Niels Ferguson

Managing Director