Pierre van den Borne - Former director - Van den Borne

For over 50 years, Van den Borne has been the leading technical wholesaler and advisor for irrigation systems, pumps, piping systems, and water treatment in Western Europe. From locations in the Netherlands, Germany, and England, they serve installers and wholesalers with a broad product range of 8,400 products, technical expertise, and reliable service. For their repositioning, they engaged Explose in 2013 to sharpen their core message visually and strategically.

At Van den Borne, we sought a partner who could look beyond just our product range. We wanted to more clearly communicate the story behind our brand: our technical breadth, our role as a reliable partner, and our focus on sustainable water management. Together with Explose, we delved deeply into that question: what makes us unique?

We were very impressed with the approach. Explose asked the right questions, set priorities, and made choices. They provided strategic input and translated that into a visual identity that reflects our strengths and character. Not a standard style, but a look and feel with depth and impact.

The result? A brand that resonates. Both internally and externally, you immediately notice: this isn't just a supplier, but a company committed to quality and partnership, for fifty years. The new corporate identity, the imagery, the tone of voice: it feels like our own.

What we especially appreciate about Explose is their respect and professionalism. No marketing jargon, just reliability, creativity, and collaboration with a smile.

Congratulations on 25 years of Explose! Thank you for your sharp thinking, the warm collaboration, and helping shape our brand story.

Pierre van den Borne

Former director