Ruud Staals - Operational Director - Bibits

Bibits is a data-driven brand focused on business intelligence solutions. Together with Explose, we developed a recognizable brand: from name and positioning to corporate identity and a professional website. The goal? To make abstract data solutions clear and understandable for a wide audience.

When we began preparing our company in 2023, we were looking for a creative partner who does more than just "make beautiful things." We wanted an agency that truly understood our content and could translate abstract concepts into clear communication. Explose immediately stood out for their visual strength and their ability to think strategically.

The collaboration immediately felt like a true partnership. The Explose team is professional, sharp, and engaged, yet also very approachable. They adapt quickly, both substantively and visually, and bring an infectious energy to every meeting. It wasn't a standard process, but a co-creation where our knowledge and their creativity perfectly blended.

What really stuck with me was how the final result came about: effortless, well-thought-out, and perfectly aligned. We now have a brand that's not only visually strong but also generates support for its content, both internally and externally.

A fun detail: during a brainstorming session with Bart, we discovered our daughters are both named "Bibi." We ended up choosing "Bibits." A nod to both BI and our girls. Coincidence? Perhaps. But above all: very fitting.

Congratulations on 25 years of Explose... and thank you for building something we're proud of.

Ruud Staals

Operational Director