Louis Verwimp & Willy Senders - Management - H.O. Louis Verwimp

Louis Verwimp has been an established name for years as a wholesaler of bicycles, parts, and bicycle accessories. With thousands of customers both domestically and internationally, the need for a stronger brand positioning grew. In 2013, the company embarked on a fresh look at its image. Explose helped them develop an identity that remains recognizable and distinctive to this day.

Louis: "I'd known Bart since I was little; we were even in the same class. When we started looking for someone to help us market Handelsonderneming Louis Verwimp more professionally, I immediately thought of him. And that turned out to be a bull's-eye."

Willy: "The collaboration was smooth, professional, and pleasant. We not only received a new visual look, but also a fresh perspective on our own brand. While we initially focused primarily on our product brands (like Gouden Leeuw), Bart helped us realize that we, as a company, are the brand. That shift in mindset was decisive for what followed."

Bart came up with a surprising concept: a corporate identity that abstractly incorporates a lion, symbolizing both our history and our strength, and the outline of a gear. That logo perfectly encapsulates who we are. And to this day, it's visible everywhere: from our website to our building and even our fleet.

"Explose surprised us with something unique that felt like a warm coat. Practical, efficient, and with an impeccable sense of who we are and who we work for."

Bart and team, congratulations on your 25th anniversary! You gave our brand a timeless and professional look back then, and we still reap the benefits every day.

Louis Verwimp & Willy Senders

Director of HO Louis Verwimp