How do I become and remain successful?
As an entrepreneur, you probably ask yourself this question regularly, because continuity in return is essential. Of course, you understand that clear communication is important in this. But did you know that entrepreneurs can determine the success of their organization themselves by using communication intelligently?
Create your own success story
and tell the world.
In the exposing phase, we translate your story into an appealing and distinctive concept. We also create a corporate identity and all necessary communication tools. We help you implement both within your organization and beyond. Furthermore, we start by activating the market. Of course, we also pay attention to your staff and network. Feel the pride. Show yourself!
Knowledge is a prerequisite
for success.
Success does not come out of the blue. In our eyes, success starts with knowledge. That is why we invest a lot of our time in the exploration phase. We pay attention to your story and explore markets and target groups. We determine goals in advance and formulate a plan of action. Strategic and creative thinking also starts in this phase: the basis for the development of identity, message and concept.
Enthusiasm and
follow appreciation.
And then comes the applause. Sales figures rise and brand awareness grows. You see that attractive communication leads to success. In order to maintain that success, we analyze and evaluate the reach and effect of the communication expressions used in the explode phase. In this way, the explode model helps in 9 steps to sustainable success.
The first step to success begins with knowledge about yourself. At Explose, we start by mapping the DNA of your organization. What are the strengths and weaknesses of the organization? What is the corporate culture like? Describe the services or products you offer. Tell us about your drive and much more.
Many entrepreneurs communicate without a clear plan. We know from experience that this will not work. You want to be able to measure success and that is only possible if the goals have been determined first. So describe your goals briefly and concisely. Maybe you only have a few goals for this year. That's fine too. Then we will use those as a starting point.
Explose develops a visual identity based on the previously collected information. Our team brainstorms and then designs a house style that seamlessly fits the DNA of the organization and gives a face to your brand. We develop a style guide that forms the basis for all future communication.
Of course, you want communication to ultimately lead to action. Once the target group is familiar with the name or product and has even shown involvement, you can use targeted communication to entice your potential customers to make a purchase or take the first step towards this. Think of filling in an online quote request or subscribing to your newsletter. Analyse and stimulate, so that your customer's willingness to buy increases.
Are there differences between the achieved and desired results? First determine at campaign level whether goals have been achieved and what actions are needed to improve the results. In the 9th step of the explode model we then check whether the main goals have been achieved and whether we need to adjust the strategy and our plan of approach.
Now that the new goals and adjusted strategy are clear, you can determine new actions and communication tools for the coming period. You put the necessary actions and the tasks to be divided in your plan of approach. In this way, everyone knows what is expected of him or her. We also allocate the available budgets to the planned actions. In this way, the cycle continues and the explode model continues to offer you support in communication.
After approval of the developed identity, message and concept, we proceed to realize the desired communication tools. We do not do this randomly, but based on the previously determined actions and required tools. The team
van Explose prepares you for entering the market. We follow our plan and together we achieve sustainable success.
In addition to using online communication, offline communication is still an important way to make your company visible. Think of signing, a fleet of vehicles with your message, advertisements in trade magazines and a presence at trade fairs and events with impressive stands and POS material. Explose supplies communication tools from A to Z.
Just as important as activating the market is activating your own staff. No success without your people. Explose helps to activate employees by giving presentations and information. Moreover, the story we create for you gives you all the tools you need to convey your story clearly and convincingly.
Knowledge is a condition for success
Success doesn’t happen by chance. In our view, success begins with knowledge. That’s why we invest a significant amount of time in the Explore phase. We focus on your story, analyze markets and target audiences, and define clear objectives while formulating a strategic plan.
This phase also marks the beginning of strategic and creative thinking—the foundation for developing identity, messaging, and concept.